7 Graphic Design Trends In 2024 That Will Enhance Your Brand’s Growth

Introduction

Today, everyone is on social media. Every company has a presence online because that’s where most of us rely on for information. For example, let’s say you own a furniture store that has vintage decor, which most people today are looking for. 

But when they google it online, another company’s name pops up and you are nowhere to be found. It would be a serious loss because yours is a particularly efficient company that can be of help to most people. 

This tells us that having an online presence greatly matters today. It gives better reach and better exposure and it’s a perfect opportunity to establish an image for your brand because just a brand name isn’t enough.

Images, graphics, content, website, everything is included in creating a unique identity and image for your brand. All of this comes under digital marketing, which is why the best SEO company is in huge demand. 

However, learning about digital marketing services isn’t just for people in the same field. It’s for everyone, if you own a business and wish to make a lasting online presence, you need to understand what works and what doesn’t. There are trends that you must know of, to make the presence more appealing and relatable.

Graphic design is an important service of digital marketing that gives a face to your brand. 

The colours, outlook, images, everything matters in standing out in the sea of other companies who are in the same game as you. 

The trends in graphic design are something that changes constantly. It’s important to understand these trends so as to stay in the game and attract more viewers. 

Each year, different trends come up that take the digital world by storm. When it comes to clothes, do you wear what your parents considered cool in their generation? We’re assuming your answer is a ‘no’. We don’t see many men wearing bell bottoms with a tucked-in shirt and long hair, right? You wear what your peers are wearing. 

The same goes for trends. We need to keep up with trends as they’re highly relatable and it ensures more clicks on your page. With that, let’s explore all the amazing trends in Graphic Design in 2024 that will surely put your brand at the top of its digital game!

Minimalism 

The first and foremost trend in Graphic Design is minimalism. As the name says, minimalist design means something which gets the point across in the most minimal way. 

It guarantees clarity and less confusion and it is definitely pleasing to the eyes. Gone are the days when designs had to be full of life, with loads of pictures and colours. 

Maximalist pictures worked well and still continue to do so. However, the preference of today’s youth is to convey the message with as much ease and clarity as possible. 

The downside of exuberant pictures is that not only can it be distracting, but it may also lead to confusion or misunderstanding. This is why simple minimalism is preferred today, but it can have its cons as well. 

It’s important to keep your design minimal but also interesting because sometimes it can seem dull or boring. 

That’s the challenge and fun of minimalist design, to convey more in less. It definitely gives the viewers a “eureka moment” if it hits the right spot. And that’s what every graphic design service aims to do.

Diversity

The fact that diversity has become a trend today simply means that times are changing and getting better. Diversity should not just be about being a trend but something everyone should be aware of and embrace. 

Thankfully, now with more exposure, people are learning the concept of diversity and everyone seems to be celebrating it. 

If we have to explore the term diversity in design, it includes many things from skin colour and culture to gender and body images. We are coming out of our suffocating beauty standards and embracing people of all colours. In design, designers take the opportunity to portray diversity creatively, by highlighting different looks, viewpoints and angles. The beauty lies in differences and so why stick the monotonous designs when groundbreaking designs are making their way? 

Designs are the fastest way to promote representation as well as inclusion, and it matters the most to people who’ve been less represented. What a welcoming and wholesome world we’re creating for each other!

3D Design

3D designs are not new nor something that came up recently for it to be in trend. 3D designs existed long before, however, now with better technology, it is more accessible and easy to make. 

3D design basically means instilling hyperrealistic images in the design. It’s almost like these images are brought to life, so much so that we could touch or feel it. 

With innovative programs and tools such as Adobe’s substance tool suite and Cinema 4D, 3D designs have started to become more popular. Earlier, complex programming was needed to initiate these designs but today, they are within reach. 

No wonder that they are trending, with their hyperrealism and interesting concept, they are said to rule the design world for more years to come. On Shutterstock, it was the most searched design and its usage brings enough charm and interest to the viewers. 

Sustainable Design

Graphic design is all about beautiful colours, but sustainability in designs promotes “going green” all the way! Now, with major awareness and concern regarding climate change, sustainability is not just a trend but has become a lifestyle. 

In everyday life, everyone is opting for eco-friendly options and that has now extended to graphic design as well. 

Imagine if every decision we made in designing something took into account how it affects the environment, the people who use it, and even future generations. 

That’s what sustainable design is all about: thinking ahead and being kind to our planet and everyone who lives on it. 

So, instead of just making something that looks cool or works well, sustainable design asks us to consider using renewable materials, saving energy, reducing waste, and making things that last a long time. 

Surrealism

Let’s look a little bit into history now! Post world war 1, an art and cultural movement came to arise which was called Surrealism. Surrealism is nothing but fusion of two different worlds. This movement came into action to express our unconscious mind. Take our dreams for example, sometimes we may experience unrealistic dreams, where we are venting about our stress at work but to a dinosaur in jurassic park. 

It’s the same with designs, where there are images such as clocks melting into cheese and or a fish swimming through sky. 

Graphic designers can use surrealism in their designs to unleash their creativity and captivate their audience in a way that’s truly unique and memorable. By incorporating surreal elements, designers can break free from conventional boundaries and create visuals that spark curiosity and intrigue. Additionally, surrealism can help designers stand out in a crowded market by offering a fresh and innovative approach to their work. 

Geometric Shape

Shapes such as square, circle, triangle and other geometrical shapes are particularly used in this design. All these shapes are used in graphic design to create a unique image that will appeal to anyone at a glance. 

Imagine a pattern made of colourful triangles or a logo that’s just a simple, sleek circle. Geometric shape design is all about keeping things clean, modern, and organised. It’s like building with blocks, but in the digital world. These designs often feel crisp and precise, like they were made with a ruler and a steady hand.

Nostalgia

Going back to the cool stuff from the 80s and 90s is like giving our designs a big warm hug. It slows things down in our fast world of tech and brings back memories of simpler times. Remember the bright colors, cassette tapes, and funky patterns? That’s the vibe we’re bringing back to graphic design.

But we’ve got to make sure it fits the job. While it might make some projects feel all fuzzy and nice, it might not be right for others, like launching a new crypto thing. It’s like finding the perfect puzzle piece—it has to fit. So, as we dive into nostalgia, let’s remember where we’re headed and make sure our designs feel just right for our audience in this speedy, always-changing world.

Conclusion

The tricky thing about sticking  to trends is that it may sometimes risk not standing out and looking like just one of many designs that everyone around the world is creating. This is where choosing the right service becomes very important. Digitize Matrix, seo company in pune stands out with its unique designs. It embraces the current trends but manages to stay unique and creative, making designs that are pleasing to the eyes!

Digitize matrix also has other services such as Web Development, Email Marketing, Social media marketing and more, where individuality and creativity is encouraged and celebrated.

Trends are something that will change with time, but design is something that will continue striking a conversation, creating change and making an impact!